On the other hand, if Netflix had its own Pokemon Go, Honkai: Star Rail, or Candy Crush Saga, it might actually become a measurable percentage of the company’s revenue.
As flashy as the addition of three Grand Theft Auto games might be, it’s not going to move the needle for anyone on the fence about joining or dropping Netflix. Now, it’s starting to sound like the reason I couldn’t figure it out is because it never did make sense.įor better or worse, if Netflix wants its mobile games to generate revenue, bringing back in-app purchases is all but necessary. Free-to-start games with IAP, like Honor of Kings, PUBG MOBILE, Pokemon Go, and Genshin Impact generate hundreds of millions of dollars every year through nothing but these transactions.Īs appreciative as I am that I can get Dead Cells, Grand Theft Auto: San Andreas, and Terra Nil for free with my subscription, I never understood how it made sense for Netflix. In-app purchases are the bread and butter of the industry.
Personally, I was always rather confused about Netflix’s long-term plans here. By signing up, I agree to the Terms of Use and have reviewed the Privacy Notice.
